Effective Date: January 24, 2025

Privacy Policy

1. Introduction

Welcome to Socialtel (“Company,” “we,” “us,” or “our”). At Socialtel, we prioritize your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you access our website located at www.socialtel.com (the “Site”) or use any of our services, including but not limited to our booking engine, newsletter signup, and loyalty program (collectively, the “Services”).

By accessing or using our Site or Services, you signify your agreement to this Privacy Policy. If you do not agree, please refrain from using the Site or Services.

2. Information We Collect

Personal Information

We collect personal information that you provide to us directly, including but not limited to:

I. Contact Details:

• Name, email address, phone number, and postal address.

II. Booking Details:

• Payment information, such as credit or debit card details, and other payment-related data.

• Information related to your reservations, including arrival and departure dates, special requests, and booking history.

III. Account Details:

• Information provided for account creation, newsletter subscriptions, or loyalty program registrations, such as username, password, and any additional information you voluntarily provide.

Non-Personal Information

We also collect non-personal information that may not directly identify you, including:

I. Device Information:

Details about the device you use to access our Site, such as IP address, browser type, operating system, and language preferences.

II. Browsing Behavior:

Data regarding how you interact with our Site, such as pages viewed, links clicked, and the amount of time spent on specific pages.

III. Cookies and Tracking Technologies:

We may use cookies, web beacons, and similar technologies to gather usage and analytics data, enhance your experience, and improve our Site and Services.

Information from Third Parties

In certain circumstances, we may receive additional information about you from third parties, including but not limited to:

I. Payment Processors:

• Payment confirmations or disputes related to your transactions.

II. Marketing Partners:

• Demographic data or campaign performance metrics to better tailor our Services and offers.

III. Social Media Platforms:

• Information you share with us via your social media accounts or when interacting with our content on those platforms.

IV. Booking Affiliates:

• Details provided by third-party booking platforms or partners to facilitate your reservations.

3. How We Use Your Information

We use the information collected from or about you for the purposes set forth below. By using our Site and Services, you acknowledge and agree to the lawful processing of your information as described herein.

To Provide and Manage Services

I. To process and fulfill your bookings, payments, and other transactions in connection with your use of our II. III. IV. Services.

To administer and maintain your loyalty program account, including updating your membership status, tracking rewards, and issuing benefits in accordance with program terms.

To send essential transactional communications, such as booking confirmations, payment receipts, account updates, and notifications regarding your reservations or services.

To ensure the smooth operation of our Services and respond to operational or service-related requests.

To Communicate with You

I. To deliver newsletters, updates, promotional materials, and other marketing communications, provided you have consented to receive such communications or where otherwise permitted by applicable law.

II. To respond to inquiries, resolve disputes, provide technical support, and address feedback or suggestions submitted by you.

III. To notify you of changes to our policies, terms, or features of our Site or Services.

To Improve and Enhance Our Site and Services

I. To analyze user behavior, monitor trends, and gather insights into how our Site and Services are accessed and used, in order to improve performance and usability.

II. To develop and test new features, functionalities, and services tailored to user preferences.

III. To customize and personalize your user experience, including recommending content or services based on your preferences, past interactions, or browsing behavior.

To Enforce Our Terms, Policies, and Legal Obligations

I. To detect, investigate, and prevent fraud, unauthorized access, misuse of the Site or Services, and any other prohibited activities.

II. To enforce compliance with our Terms of Use, Privacy Policy, and other applicable agreements, as well as protect the security and integrity of our Site and Services.

III. To comply with legal obligations, including responding to law enforcement requests, regulatory inquiries, court orders, or other legal processes.

IV. To safeguard the rights, property, or safety of Socialtel, our users, and third parties.

To Fulfill Other Legitimate Business Purposes

I. To aggregate and anonymize information for research, analytics, or statistical purposes, ensuring that such data no longer identifies you.

II. To manage our business operations, including auditing, reporting, and performing internal administrative tasks.

Additional Provisions

I. Consent-Based Processing: Where required by applicable law, we will seek your explicit consent before processing your information for specific purposes, such as sending marketing communications or collecting certain sensitive information.

II. Retention of Information: We retain your information only as long as necessary to fulfill the purposes outlined above or as required by applicable laws, after which it will be securely deleted or anonymized.

III. Third-Party Use: We may share your information with trusted third parties, such as service providers, partners, or affiliates, as outlined in our Privacy Policy, for purposes consistent with the above.

By using our Site and Services, you consent to the collection, use, and processing of your information in accordance with these terms and applicable laws.

4. Cookies and Tracking Technologies

Use of Cookies and Similar Technologies

We utilize cookies, web beacons, and similar tracking technologies (“Cookies”) to collect information about your browsing activities and interactions with our Site. These technologies enable us to:

I. Improve the functionality, performance, and usability of our Site.

II. Remember your preferences and enhance your user experience.

III. Analyze Site usage, track trends, and understand user behavior to optimize our Services.

IV. Deliver personalized content and advertisements that are relevant to your interests.

V. Enhance security and detect fraudulent or unauthorized activity.

Types of Cookies We Use

I. Essential Cookies: Required for the operation of the Site, such as enabling secure login and navigating between pages.

II. Performance and Analytics Cookies: Help us monitor the performance of our Site and gather aggregated data to improve user experience.

III. Functional Cookies: Allow the Site to remember choices you make, such as language preferences, to provide a customized experience.

IV. Advertising and Targeting Cookies: Used to deliver relevant advertisements based on your interests and browsing history.

Your Choices and Control

I. You can manage or disable Cookies by adjusting your browser settings. However, please note that disabling certain Cookies may impact the functionality of the Site and limit your access to some features.

II. Many web browsers also offer tools to block or delete tracking technologies. For detailed guidance, refer to your browser’s “Help” section.

III. Some third-party advertisers may also provide mechanisms for you to opt out of targeted advertising.

Third-Party Cookies

Our Site may allow third-party service providers, such as analytics providers or advertisers, to place Cookies on your device. These third parties may use Cookies to collect information about your online activities across different websites or platforms. We do not control these third-party Cookies and recommend reviewing their privacy policies for more information.

Consent to Cookies

By continuing to use our Site, you consent to our use of Cookies and similar tracking technologies as outlined in this policy, unless you choose to disable them through your browser or device settings. If you have any questions about our use of Cookies or wish to learn more, please refer to our full Cookie Policy or contact us directly.

5. Disclosure of Your Information

We may share your information in the following scenarios:

With Service Providers:

• Third-party vendors assisting with operations, including payment processing, analytics, email delivery, and customer relationship management.

• These service providers are bound by confidentiality agreements and are authorized to use your data solely for the purposes specified.

In Business Transfers:

• In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the transaction.

To Comply with Legal Requirements:

• When required by law, court order, or governmental request.

• To protect our rights, safety, or property, or those of our users or others.

6. International Data Transfers

Transfer of Information

If you are accessing our Site or Services from outside of [Country of Operation], please be aware that your information may be transferred to, stored, and processed in countries that may have different data protection standards than those in your jurisdiction. This includes the transfer of data to [Country of Operation] or other countries where our servers, data centers, or trusted third-party service providers are located.

Our Commitment to Data Protection

I. Adequate Safeguards: We take reasonable measures to ensure that your information is processed securely and in accordance with this Privacy Policy, regardless of where it is transferred or stored. These measures may include:

• Implementing contractual safeguards, such as standard contractual clauses (SCCs) or similar agreements approved under applicable data protection laws.

• Ensuring that third-party processors are bound by confidentiality obligations and data protection standards equivalent to those outlined in this policy.

II. Legal Compliance: All data transfers comply with applicable data protection regulations, including but not limited to the General Data Protection Regulation (GDPR) or Personal Data Protection Act (PDPA Thailand), other relevant laws, depending on your location.

Your Rights Regarding Data Transfers

I. Transparency: We provide clear information about the transfer of your data and the safeguards we apply.

II. Access and Control: Depending on your jurisdiction, you may have the right to request access to your data, seek clarification regarding its transfer, or object to certain transfers under applicable law.

III. Withdrawal of Consent: Where your consent is required for international transfers, you may withdraw such consent at any time.

Limitations and Acknowledgment

While we take commercially reasonable efforts to safeguard your information, we cannot guarantee the absolute security of data transmissions over the Internet. By using our Site or Services, you acknowledge and agree to the transfer of your information to countries outside of your jurisdiction as described above.

For further details about our international data transfer practices or to exercise your rights, please contact us.

7. Data Security

Our Commitment to Safeguarding Your Information

We are committed to protecting your personal information and have implemented reasonable administrative, technical, and physical safeguards to ensure its security. These measures are designed to prevent unauthorized access, disclosure, alteration, or destruction of your data, and may include:

I. Administrative Safeguards:

• Employee training and policies to ensure proper handling of sensitive information.

• Access controls to limit data access to authorized personnel only.

II. Technical Safeguards:

• Encryption of data in transit and at rest, where applicable.

• Use of firewalls, intrusion detection systems, and secure servers to protect against unauthorized access.

III. Physical Safeguards:

• Secure facilities with restricted access and physical security measures to protect stored information.

Limitations of Data Security

While we strive to protect your personal information using industry-standard practices, no method of transmission over the Internet or method of electronic storage is entirely secure. As such, we cannot guarantee the absolute security of your data.

Your Responsibilities

I. You are responsible for maintaining the confidentiality of any account credentials, such as usernames and passwords, associated with our Site or Services.

II. Notify us immediately if you suspect unauthorized use of your account or a breach of security involving your information. If you believe your personal information has been compromised, or if you notice any unauthorized access or activity related to your account or personal data, please contact us immediately.

Breach Notification

In the unlikely event of a data breach that compromises your personal information, we will notify you in accordance with applicable laws and regulations, including the nature of the breach, the type of data affected, and any recommended steps to mitigate potential risks. By using our Site and Services, you acknowledge and accept the risks inherent in online data transmission and agree to notify us promptly in the event of any suspected security incident.

8. Data Retention

We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law.

9. Your Rights and Choices

Depending on your jurisdiction, you may have the following rights:

  1. The right to access, update, or delete your data.
  2. The right to withdraw consent or opt-out of marketing communications.
  3. The right to data portability, where applicable.
  4. The right to file a complaint with a data protection authority.

For assistance with these rights, please contact us at privacy@socialtelbrand.com.

10. Children’s Privacy

No Use by Children Under 16

Our Site and Services are not directed to, nor intended for use by, individuals under the age of 16. We do not knowingly collect, use, or process personal information from children under the age of 16 without verifiable parental or guardian consent.

Actions in Case of Inadvertent Collection

I. If we discover that we have inadvertently collected personal information from a child under the age of 16 without appropriate consent, we will take immediate steps to delete such information from our records.

II. If you believe that a child under 16 has provided us with personal information, please contact us promptly so that we can investigate and address the matter.

Parents or legal guardians are encouraged to monitor their children’s use of online services and to educate them on online privacy and safety practices.

Legal Compliance

We comply with all applicable laws and regulations regarding children’s privacy, including but not limited to the Children’s Online Privacy Protection Act (COPPA) and similar data protection laws in other jurisdictions.

By using our Site and Services, you affirm that you are at least 16 years of age, or that you are acting with the consent of a parent or legal guardian if required by applicable law.

11. Changes to This Privacy Policy

Right to Modify

We reserve the right to amend or update this Privacy Policy at our sole discretion at any time to reflect changes in our business practices, applicable laws, or for any other legitimate purpose. Any modifications will be posted on the Site with a revised “Effective Date” indicated at the top of the Privacy Policy.

Notification of Changes

I. Posting of Updates: All changes will be made available on this Site. The revised version will supersede all prior versions of this Privacy Policy.

II. Material Changes: If we make material changes that significantly affect your rights or the way we process your personal information, we will provide additional notice as required by applicable law. This may include prominent notice on the Site, email notifications, or other appropriate communication channels.

Your Continued Use

Your continued use of the Site and Services following the publication of an updated Privacy Policy constitutes your acknowledgment and acceptance of the revised terms. If you do not agree to the revised terms, you must discontinue your use of the Site and Services immediately.

Retroactive Application

Unless otherwise specified, changes to this Privacy Policy will apply prospectively from the revised “Effective Date.”

Information collected prior to the effective date of an updated Privacy Policy will be governed by the terms of the Privacy

Policy in effect at the time the information was collected, unless we obtain your explicit consent to apply the revised policy retroactively.

This Privacy Policy is subject to ongoing revision to maintain alignment with evolving regulatory standards and industry best practices

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

Email: privacy@socialtelbrand.com

Address: 200 Jasmine International Tower, Unit 2302A, 23rd Floor, Moo 4, Chaeng Watthana Road, Pak Kret Subdistrict, Pak Kret District, Nonthaburi Province, Thailand.